Company of One - Paul Jarvis
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A company of one is simply a business that questions growth
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Four typical traits of all companies of one: resilience, autonomy, speed, and simplicity
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Resilient people possess three—absolutely learnable—characteristics
- The first trait that resilient people have is an acceptance of reality
 - The second characteristic of resilient people is a sense of purpose—being motivated by a sense of meaning rather than by just money
 - The last trait of resilient people in a company of one is the ability to adapt when things change—because they invariably do