So you want to understand LTV and Churn?
One of my KRs for 2020 is ‘Master customer accounting and build models for Churn, LTV and unit economics’
As part of it I am planning to read the following:
Beginner reads:
23 SaaS metrics for fundraising + optimization
A Detailed Look at Blue Apron’s Challenging Unit Economics
Thread on Blue Apron and what Subscription businesses should learn from its implosion
Intermediate reads:
SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters
Amazon Prime and other Subscription Businesses: How do you Value a Subscriber?
All Revenue is not created equal
Hard reads (you need good understanding of data):
What’s your TRUE customer lifetime value (LTV)?
Everyone Poops and has Customer Churn
Why is Customer Acquisition Cost (CAC) like a Belly Button?
A Half-Dozen Ways to Look at the Unit Economics of a Business
I will add more links to this blogpost as I read more on this topic.