• If you are an incumbent with a distribution advantage, then your goal should be to plug the product gaps with the innovator

You can see Facebook, Instagram, Whatsapp and now Twitter copying Snapchat Stories

  • If you are the innovator, and you don’t have distribution, then your goal should be to differentiate from the incumbents and win in specific categories than the entire market

Snapchat with TeensSnapchat by launching one killer feature after another

Zoom with the S of SMBs

How can you use these two principles to plan your product strategy?

If you are Ola, Can you be the service that women riders can use at 3AM from the airport? Can you be the service which charges a premium but can delivers on reliability & trust?

Can Zomato become the best food ordering service in Koramangala?

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