Steer into the Objection style of presentation

I learned a new framework this week on how to do presentations well when you are anticipating conflict. it is called Steer into the Objection.

Steer into the Objection involves anticipating and addressing well-understood objections and challenges both proactively and also as early as possible in a presentation or discussion.

You can read more: here.

More links around this principle:

• Reid Hoffman’s series B pitch
• Dorsey’s The 140 reasons why Square will fail