I remember someone asking Phanindra Sama, founder of Redbus, why they named their product RedBus during a talk he was giving us at BITS. As far as remember, his reply was that names associated with color or number have a high recall factor. When I posted this on Twitter, someone shared this

Redbus red

– Excerpt From The Startup Diaries: Ordinary Entrepreneurs, Extraordinary Journeys by Neeti Jain

Talking about color, have you noticed that most premium memberships have the color black associated with them?

  • Diner’s black
  • Shopper stop’s citizen black card
  • MMT Doubleblack
  • Uber app (which started with black theme and everyone’s personal driver as tagline)

Interesting links on this topic:

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