• Titles matter.
  • Name of a project matters.
  • Whether you call it an objective, or a KR, or an initiative inside a KR matters.
  • Name of teams inside organisation matters.
  • Whether you call a doc a Strategy doc or a Product doc matters.
  • Writing [WIP] in front of a spec’s name, if it’s not yet frozen, matters.
  • Calling a design high-fidelity or low matters.

I never realised the importance of words, and the correct naming, till I became a PM.

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