This is an exercise to turn the ‘how to increase orders’ problem statement into a series of equations and dependency trees. This is not MECE btw. You can continue to exapand the trees mentioned here. I have chosen Ola for this exercise. We use similar equations and trees to think of growth in my org. Do this for your own product.
h/t Abhishek (who is part of my Growth team here at Gojek). This was an idea I had in my head, he helped create most of these.
Master post: Frameworks to think about growth