Brunello Cucinelli’s playbook with a different product in a different country is a future 100 million dollar company.

Why it will work:

  • A nationalism tailwind.
  • High craftsmanship in an increasingly digital world.
  • Proof of work in the country and not imported from China.
  • Less automation, more human made.
  • Story led.
  • Community first.
  • Premium price point.
  • Distribution through storytelling on social media.
  • Sell to the Nikhil Kamaths of the country first.

Needs legacy (50+ years of craftsmanship). I’m not the one to build this business, but someone will.

I believe in this concept as much as Shakth Jaw for Tier 3 Gen Z audience.