Topics we will cover in this program:

  • Behavioral
  • Design
  • Data
  • Case studies
    • Guesstimates
    • GTM
    • Strategy
    • Marketing
  • Strategy
  • Prioritisation/Roadmapping
  • Tech
  • General Gyaan

/start

Session 1 (Kick Off + Get started with Design and Behavioral) (3 weeks study plan)

Date: Thursday 12th December

Session 2 (Become better with Design and Behavioral) (3 weeks study plan)

Date: Thursday 19th December

Session 3 (Get started with Data and Case Studies) (2 weeks study plan)

Date: Friday 27th December

Session 4 (Storytelling, Throwback to Behavioral) (4 weeks break after this)

Date: Sunday 5th January

  • Started the session with 2 hours of practice with behavioral questions
    • Refer to this doc and go through all the answers again
  • Practice storytelling
    • Practice your behavioral interview answers
      • Practice in front of the mirror
      • Practice with your study group
    • Record and play back the audio to check flow
    • Incorporate all the feedback given during the session in your behavioral answers

Session 5 (Become better with Data and Case Studies) (3 weeks study plan)

Date: Tuesday 5th February

Session 6 (Practice session on Data and Case Studies) (3 weeks study plan)

Date: Thursday 5th March

  • Practice session
    • You’re the PM for Zomato Gold. Your CEO comes up with an idea to offer zomato gold for food deliveries as well. Figure out whether to do it or not?
      • Things to consider here
      • North star
      • User
      • Product funnel
      • Conversions
      • Histograms
      • Cohorts
      • RFM analysis
      • Pirate metrics
      • Business equation (what levers impact the business)
      • Flywheel
      • Correlation with high-level metrics (top down and bottoms up)
      • A/B testing
      • Metrics like: CAC, LTV, ARPU, Unit economics, churn
    • You’re the PM of Uber and have a hypothesis that making the ‘Confirm Booking’ button bigger will lead to more conversions. How will you plan an experiment for this?
      • North star
      • Absolute orders
      • Conversions
      • Demand side and supply side
      • Total supply hours
      • Surge
      • Supply utilization
      • Service areas
      • Service types
      • Entire product funnel
      • Conversion of service types
  • Complete study material of previous sessions if not done already (1 month, Do at your own pace)
  • Correlation vs Causation discussion
  • Factors to consider whether to roll-out a new feature/product directly, in phases or via a A/B test
  • So you want to understand LTV and Churn?
  • Random doc notes

Session 7 (Get started with Roadmaps, Prioritisation, Planning, Stakeholder management & General Gyaan) (3 weeks study plan)

Date: Thursday 19th March

Session 8 (Becoming better with Roadmaps, Prioritisation, Planning, Stakeholder management, Strategy & General Gyaan) (3 weeks study plan)

Date: Monday 23rd March

Session 9 (Data Recap and Tech)

Date: Tuesday 24th March

/end